Market research

Market research is one of the most important marketing tools and it also provides help in making decisions in other departments such as controlling, sales and business intelligence.

One of the most important parts of market research is identifying the criteria the customers in your market take into account when making buying decisions. The better you know your customers, the more efficiently you can employ your marketing mix.

We’re happy to help you perform a marketing or opinion research study:

  • Customer satisfaction research
  • Consumer analysis
  • Monitoring of advertising impact
  • Product/packaging tests
  • Employee surveys
  • Image research/analysis
  • Location analysis


  • Written surveys
  • Group discussions
  • Telephone interviews
  • n-depth interviews
  • Mystery shopping/test purchases

We can also advise you on foundations/collaborations/product launches in Turkey. We help remove the language barriers and make the necessary contacts.